On staying close to the “why” and the people on both ends of the work. Think about how any business begins. Someone notices a problem. A neighbor can't get bread. A shop owner keeps losing track of orders. A patient waits too long for care. And someone usually one person, sometimes two, says, “I think I can fix that.” That's the seed. Not an org chart. Not an approval workflow. Not a seventeen-step intake form. Just one human trying to improve another human's experience. So w