Why do we chase the “magic system”—EOS, Scaling Up, V/TO, OKRs—or buy the brand-name version of something, even when the off-brand works just as well? We hope it will fix our business, like we hope a designer purse will make us feel accomplished. But here’s the truth: owning the designer bag doesn’t make you successful. Likewise, implementing system tools doesn’t automatically make your business better. Doing the work does. To be clear—there’s nothing wrong with choosing thes